In the field of construction machinery, general equipment manufacturers think that leasing and sales are two different businesses. In fact, leasing has a very important impact on their sales. The lease itself has various forms, some of which inhibit sales and some of which promote sales. Therefore, when studying sales, we have to consider the impact of leasing on sales.

Leasing is a big concept. There are traditional leasing and financial leasing in the industry division. At present, the tradition is used more and more frequently in the field of construction machinery. Financial leasing is a new economic model. Because it combines finance and trade to form a trading mode. It is not exclusive to the marginality of a particular industry, but can be combined into a number of flexible structures to reduce excessive reliance on credit, improve the ability to control risk, solve some economic contradictions that are difficult to solve by traditional methods, and create comprehensive and superimposed economic benefits. Because of its high knowledge content, there are not many enterprises that sell their products in this way.

Simply put, no matter who buys the equipment, as long as the manufacturer sells it, it will be profitable, so whoever buys it will sell it. In particular, leasing companies engaged in rental services, whose procurement volume and variety are sometimes larger than those of individual enterprises, seem to be larger buyers. However, after careful analysis of their role in sales, in some ways, it is not to promote but to inhibit sales. The main reason is that some enterprises that want to purchase equipment have the leasing channel to meet their short-term needs, so the purchasing desire disappears. With consideration of accounting treatment and management costs, most enterprises are willing to rent or not to buy. This traditional rental service mode improves the social utilization rate of equipment and reduces the purchase of more users